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Mackenzy Marcks Higgins is a seasoned professional in partnership management and brand solutions within the sports industry, currently serving as a Senior Partnerships Manager at Yahoo Sports since April 2024. Prior to this role, Mackenzy held positions at Twitter as a Partner Manager for Sports, TikTok as a Brand Partnerships Manager, and ESPN in various sports brand solution capacities, demonstrating a strong track record in managing relationships, driving revenue through sponsorships and innovative activations, and collaborating with cross-functional teams. Mackenzy’s earlier experience includes roles at SocialFlow and Social Vantage, focusing on social media strategies and campaign management, as well as a foundational position at Gregory FCA. Mackenzy holds a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Penn State University.