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Kelly Hoffman serves as the Creative Services Director at WYFF since July 2002, where responsibilities include advancing initiatives and digital advertising efforts across multiple platforms, as well as managing digital and social media promotions within the Creative Services Department. Previously, Kelly held the position of Promotion Writer/Producer at WYFF, promoting the station through various platforms and producing marketing presentations. Prior experience includes working as a Promotion Writer/Producer at ABC 6 WSYX-TV in Columbus, Ohio. Kelly holds a Bachelor of Science in Communications from Ohio University, completed in 2000, and graduated from Jackson High School in 1997.