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Jody Crooks CDML is a seasoned fundraising professional with extensive experience in direct marketing and donor engagement, currently serving as Senior Manager Direct Marketing & Digital Fundraising at WWF-Australia since October 2016. Jody leads a team focused on individual giving programs, overseeing multi-channel acquisition and donor retention activities. Prior roles include Head of Donor Engagement & Retention at WWF-Australia, Regular Giving Retention Manager and Retention Executive at Save the Children UK, Direct Marketing Executive at Cancer Research UK, and Supporter Retention & Development Coordinator at Plan UK. Jody holds a Postgraduate Diploma in Digital Marketing from the Digital Marketing Institute, a Mini MBA from Marketing Week, and has completed a Leadership Essentials Program at IMD. Jody also earned a BA (Hons) in Drama; Screen and Performance Studies from the University of Bristol.