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Bruce Prichard is an accomplished professional in the wrestling industry, currently serving as Executive Director for CWT and Friday Night Smackdown at WWE since March 2019. In addition to their role at WWE, Bruce Prichard owns and hosts the podcast "Something to Wrestle with Bruce Prichard" and "Something Else to Wrestle with Bruce Prichard" on the WWE Network since August 2016. Previous experience includes business development at 1st Family Mortgage Company, Senior Vice President of Programming and Talent Relations at TNA Entertainment LLC, and President of Layfield Energy while owning Vyper Fight League. Bruce Prichard's extensive tenure with World Wrestling Entertainment spans over two decades, where Bruce held positions such as Vice President of Talent Relations and Producer Director. Bruce Prichard graduated from J. Frank Dobie High School in 1981.