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Lauren Zeinfeld is an accomplished marketing executive with extensive experience in brand strategy and transformation across various industries. Currently, Lauren serves as Vice President of Transformation Strategy - Special Projects at WeightWatchers. Prior roles include Chief Marketing Officer at Betty Buzz, Vice President of Brand Strategy at Maximum Effort, and Head of Brand Strategy at The Kraft Heinz Company. Notably, Lauren led significant initiatives at the Girl Scouts of the USA, revitalizing the cookie business and forming a strategic partnership with Disney. Educational credentials include a degree in Communications from DePaul University and web development studies at The Starter League.