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Valerie Russell currently serves as General Manager at WTVY News 4 since November 2020, following a role as General Sales Manager. Prior to this, Valerie held the position of Senior Multimedia Consultant at WIS-TV from August 2005 to November 2020, where responsibilities included developing and managing revenue for local and national businesses through various advertising initiatives. Valerie also has extensive experience as a Real Estate Broker at ERA Real Estate from October 1998 to November 2020, specializing in residential and commercial real estate. Valerie Russell holds a Bachelor's degree in Communication and Media Studies from Alabama Agricultural and Mechanical University and has also completed studies in Telecommunications and Marketing.