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Kelby Smith is an experienced Client Performance Manager at WSOC-TV Eyewitness News, specializing in digital advertising management through Google Ad Manager. With a strong background in ad operations and campaign optimization, Kelby has previously served as an Ad Operations Manager at CMG Local Solutions and as an Order Management Specialist at Cox Media Group, demonstrating expertise in monitoring campaigns, ensuring accuracy in order details, and resolving operational issues. Prior roles at WSOC-TV included interim digital campaign management and sales assistance, where Kelby developed skills in client communication and reporting. Educational credentials include a Master's degree in Corporate Communication from Sacred Heart University and a Bachelor's degree in Broadcast Sales and Marketing from Western Carolina University.