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Sarah Herd has over 30 years of experience in financial services, starting as a Financial Adviser at Halifax in 1988. Sarah then moved on to become an Independent Financial Adviser at Berns Brett Ltd, where they specialized in holistic financial planning and corporate auto enrolment needs. Sarah later worked as an Employee Benefits Consultant at Barclays Wealth and Investment Management, focusing on benefit strategy for SMEs. Currently, they hold the position of Director of Employee Benefits & Engagement at Wren Sterling, overseeing employee benefits and engagement initiatives.

Sarah Herd attended Forest School for Girls. The specific years of attendance, degree obtained, and field of study were not provided.