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Joanna Linley is an experienced marketing professional currently serving as an Associate Specialist in Food System Transformation at WRAP since August 2021, where Joanna leads various projects and campaigns aimed at transforming food systems. Prior to this role, Joanna managed the Love Food Hate Waste campaigns as a Behaviour Change Project Manager, successfully reaching 8 million people in 2022. Joanna's previous experience includes roles at Legal & General as a Direct Campaign Manager, Admiral Group Plc as Head of Marketing for Veygo and Head of Strategic Projects, and Family Building Society as a Marketing Consultant and Marketing and Communications Manager. Additional experiences include marketing positions at CIPD, Rainbow Trust Children's Charity, and Finsbury Orthopaedics. Joanna holds a CIM Professional Diploma in Marketing and a degree in Marketing and English Literature from Canterbury Christ Church University.