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Rafaela Badaró is a seasoned marketing and advertising professional with extensive experience in strategic planning and communication. Currently serving as the Latam Creative Strategist Lead at WPP Open X for The Coca-Cola Company, Rafaela oversees the development of engaging communication strategies for over ten Coca-Cola brands, utilizing market trends and consumer behavior analysis to enhance creative outcomes. Prior roles include Group Strategy Director at Leo Burnett Tailor Made and Group Strategic Planning Director at Lew'Lara\TBWA, where Rafaela focused on brand positioning and integrated communications strategies for high-profile clients such as Gatorade, Adidas, and Banco do Brasil. Additionally, Rafaela has contributed to academia as a teacher at Miami Ad School and has developed strategies for renowned brands at various other agencies, showcasing a robust background in both strategic development and educational initiatives. Rafaela holds a Bachelor's degree in Marketing & Advertising from ESPM and completed a Bootcamp for Account Planners at Miami Ad School.