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Antonela Seveso is an experienced professional specializing in data analysis and insights, currently serving as the Experience Insights Lead at WPP for The CocaCola Company since November 2022. Prior to this role, Antonela held various positions at MediaCom, including Data and Analytics Manager for Mars and Research Manager focusing on P&G for Latin America. Antonela’s career began with roles in audience analysis at TELEFE and statistical analysis at Kantar IBOPE Media. Additionally, Antonela contributed to the Ministry of Health of the Nation, overseeing the design and evaluation of health indicators for national projects. Antonela holds a Licenciatura in Statistics from Universidad Nacional de Rosario.