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Martina Kecks is an experienced Product Manager with a strong background in international marketing and product development within the beauty industry. Currently at WOW Tech Group since 2017, Martina manages the Womanizer product line. Previous roles include Product Manager for MAC Cosmetics at The Estée Lauder Companies Inc., where responsibilities encompassed strategy implementation, pricing, and product launches. Earlier positions involved trade marketing and product management at Beauty Brands International GmbH, and brand management at Henkel, along with various internships focused on market analysis and business development. Martina holds a Master of Arts in International Marketing Management and a Bachelor of Arts in Marketing, Consulting, and Controlling from Hochschule Ludwigshafen.