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Marcos Pérez-Arauna possesses extensive experience in marketing, business development, and digital transformation across various sectors, notably in media and sponsorship. Currently serving as Head of B2B at WOW Concept since October 2021, Marcos previously held multiple key positions at PRISA from January 2007 to October 2021, including Director of Branded Content and Director of Commercial Sponsorships. Contributions also include leadership roles in influencer marketing platforms and startup investments pertaining to digital business acceleration. Marcos has a solid educational background with degrees in Internet Business and Business Administration, alongside a Master’s in Commercial Management and Marketing.