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Sebnem Murat is a seasoned professional in sales excellence and performance management, currently serving as the Global Sales Force Excellence Manager at WÖRWAG Pharma GmbH & Co. KG since September 2020. Prior experience includes the role of Sales Excellence Manager for Pharmacy Solutions at McKesson Europe AG, where responsibilities encompassed facilitating Sales Excellence Meetings, leading Salesforce implementation support, and initiating a Category Management Project. Earlier career stages included positions at Bayer Türk focused on designing sales force incentive schemes and CRM projects, as well as a CRM Specialist role at Turk Telekom, where customer requirements were analyzed and solutions developed. Sebnem Murat's educational background includes a Master’s degree from TU Dortmund University and completion of The Pharma Brand Planning Course from CELforPharma.