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Alicia Upchurch is a seasoned professional with extensive experience in account management and sponsorship sales. Currently serving as Sponsorship Director at Worldwide Business Research since September 2014, Alicia excels in connecting solution providers and vendors with opportunities to enhance brand recognition and engage target audiences through compelling content. Previous roles include Account Executive at CFO, where responsibilities included managing national accounts and developing marketing strategies, and Senior Account Executive for Partner Publications at ALM, where Alicia successfully utilized a consultative approach to exceed sales goals. With a Bachelor’s degree in Music Education from New York University and further education at Parsons School of Design, Alicia combines creative expertise with a strong sales acumen.