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Elizabeth Khuri Chandler never intended to work in tech, but in 2007, while she was an editor at the LA Times Sunday Magazine, she and her husband Otis launched Goodreads. Goodreads was borne out of Otis’ desire to build a social network around reading and Elizabeth’s love of language, literature, and connecting with others through ideas. Elizabeth focused in on the language of the site, branding, PR, newsletters, and editorial offerings. She continues to advise GoodReads.