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Karl Nowak is an experienced professional in online business development and strategic project management, currently serving at WWF Germany since January 2021, where Karl is responsible for building and marketing business ideas and created the NFA - Non-Fungible Animals campaign in the web3 space. Previously, Karl held roles in business development consulting at Enter Records, where a joint venture label was established, and as Country Manager for Spinnup, managing the German-speaking market for a Universal Music in-house startup. Karl's expertise spans across various sectors, including media and brand consulting at Zentralrat Mitte, extensive touring experience as an independent contractor, and entrepreneurial ventures in startups like GustoPage and Playmysong, where significant market successes were achieved. Educational background includes a Bachelor of Arts in Music Business from Popakademie Baden-Württemberg and Integrated Marketing Communications from Linnaeus University.