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Lilfairtrade Shop is the creator and owner of The Little Fair Trade Shop Limited, a company dedicated to fair trade and social justice since September 2008, operating between Dubai and the United Kingdom. Additionally, Lilfairtrade Shop serves as a co-opted member of the National Campaigner Committee for The Fairtrade Foundation, advocating for the needs of Fairtrade campaigners across the UK. As a member of the World Pulse Changemaker Lab 2022/23 cohort and a digital ambassador, Lilfairtrade Shop promotes women's empowerment and global change through transformative initiatives. Continuing contributions as a World Literacy Foundation Ambassador highlight a commitment to literacy advocacy. Moreover, Lilfairtrade Shop is recognized as a Fair Trade Ambassador and individual associate member of the World Fair Trade Organization, supporting fair trade producers globally. Educational credentials include a PGCE in ESOL from the University of Greenwich and various leadership and social entrepreneurship programs.