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Helen Bradshaw is an accomplished Sales & Marketing Director with extensive experience in the sweets and food industries. Currently serving at World of Sweets, Hancocks Wholesale, and Bonds of London since April 2018, Helen has successfully led marketing initiatives in multiple companies. Previously, Helen held the role of Head of Insights/Marketing at Samworth Brothers, enhancing consumer focus in the marketing department. With a strong background at Thorntons, Helen significantly boosted the FMCG business from Ā£48m to Ā£109m in revenue during a seven-year tenure. Earlier experience includes senior positions at Cadbury UK and various sales roles, establishing a solid foundation in national account management and strategic marketing. Helen holds a Bachelor's degree in French from the University of Central Lancashire.