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James Spake is a seasoned digital marketing professional currently serving as the Global Director of Digital Marketing at the World Gold Council since March 2010, where responsibilities include directing global digital strategy and executing marketing initiatives across the gold industry. Previous roles at the same organization include Head of Digital, where James focused on social and digital marketing strategy, and Digital Marketing Manager, which concentrated on effective online communication to drive global gold demand. Earlier experience includes serving as a Marketing Executive at Dorma, with a focus on website development and management. James has an extensive educational background, including a BSc Hons in Business Management from the University of East Anglia and various professional certifications from prestigious institutions such as the University of Cambridge and University of Oxford.