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The Design and Creative Team at World Design Capital San Diego Tijuana 2024 is responsible for conceptualizing and executing creative projects that address the region's critical challenges through design. This includes developing visual materials, crafting compelling narratives, and fostering innovative solutions in areas like climate sustainability, arts and culture, science and technology, and education. By collaborating with civic leaders and activists, they help translate design into actionable change that impacts policy, infrastructure, and community engagement.