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Lauren Backe

Venture Events Associate at World Business Chicago

Lauren Backe is a Venture Events Associate at World Business Chicago. Lauren previously worked as a Business Consultant at Nextep from April 2021 to February 2022, where they exceeded KPI metrics while simultaneously taking a lead role in market strategy meetings & initiatives. Lauren is skilled in organizing market share awareness meetings to encourage strategic and cross-functional calibration between remote silos, and they have a proven track record of converting difficult client accounts to active customers.

Lauren is an expert in conducting remote product presentations to C level executives, and they have experience documenting all outreach and prospecting activities in SalesForce. Lauren is also proficient in spearheading all potential client meetings with original written proposals and personally curated proposals to prospective clients. Lauren's ability to promote team cohesion while operating independently in a remote setting is exemplary, and they have maximized a variety of marketing tactics and keen interpersonal communication skills to achieve C level audiences with 62% of account leads.

Lauren's research skills are superb, and they are able to navigate multiple opportunities through sequential stages of sales process: initial prospect meeting, request for proposal data gathering, benefits comparison, technology demonstration, proposal presentation, and closing negotiations.

Lauren Backe received a Bachelor of Science in Business Administration from the University of Missouri-Columbia. Lauren majored in marketing.

Their manager is Julie White Schuster, Director of Venture Programs. They are on a team with and Alaxandria Foreman - Venture Programs Associate.


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