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Gonzalo Serrano Pubul is a seasoned marketing professional with extensive experience in integrated marketing and communication across various European markets. Currently serving as Principal Integrated Marketing for Iberia and Italy at Workday since February 2016, Gonzalo has previously held key marketing roles at HR Access, Meta4, Inaz Paghe, and Cegos Italia, where responsibilities included developing marketing strategies, managing communications, and overseeing lead generation initiatives. Gonzalo's educational background includes a licentiate degree in Communication and Marketing from IULM University and various specialized courses in neuromarketing, digital marketing, and media relations from renowned institutions.