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Carolyn Wellsfry Cheng is a seasoned marketing professional with extensive experience in demand generation and integrated marketing strategies, currently serving as Director of Global ABX at Workday since October 2020. Previously, Carolyn held several key positions at Adaptive Insights and ShoreTel, where leadership of teams and successful demand generation initiatives led to significant cost reductions and revenue growth. Carolyn's experience spans roles at Align Technology, Cisco, Silicon Graphics, Tranax Technologies, Advanced Data Exchange, the National Multiple Sclerosis Society, and Echelon Corporation, showcasing a strong track record of developing and executing data-driven marketing campaigns, optimizing customer acquisition, and enhancing marketing infrastructure. Carolyn holds a Bachelor's degree from California State University-Sacramento.