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Tom Brady has an extensive work experience, with their most recent position being the Marketing Director at WorkBright since October 2022. Prior to that, they founded princpl in April 2018 and served as the Founder. Tom also worked as the CMO at Peer Collective from February 2020 to August 2022 and at Auden from October 2016 to March 2018. Tom Brady has also held the role of Director, Digital Transformation at SABMiller from May 2012 to October 2016, where they created a global digital transformation capability that had a significant impact on revenue. Tom was the Managing Director at Quirk from June 2010 to May 2012, and during their tenure, the company was acquired by WPP. Before that, they were the Head of Digital at Beattie McGuinness Bungay from September 2009 to August 2010, and at Lowe and Partners Worldwide from October 2007 to September 2009, where they built a successful digital production department. Tom Brady's earlier roles include being a Product Owner at Havas Worldwide London and Doco in 2007.

Tom Brady attended Carnforth High School from 1989 to 1994, followed by Ulverston Victoria High School from 1994 to 1996. Tom then enrolled at Newcastle University from 1996 to 1999, where they pursued a Bachelor of Arts degree in Politics. Later, in 2009 to 2010, they attended The Wine & Spirit Education Trust and obtained an Advanced Certificate, although the field of study is not specified.