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Elizma Benade is an accomplished strategy consultant with extensive experience in the field. Currently serving as Acting Head of Strategy at Woolworths since January 2023, Elizma has also been involved as a Communications Strategy Consultant. Freelance work has been prominent since 2018, with roles including Independent Strategy Consultant, Freelance Strategy Director at Juniper Park \ TBWA, and Freelance Brand Strategy Consultant at Ready Set Rocket. Prior experience includes senior roles as a Digital Strategy Consultant at Wunderman Thompson South Africa and M&C Saatchi Abel, as well as Creative Strategist positions at VMLY&R South Africa and LOOP New Media GmbH, where notable brands like PUMA and Audi were supported. Elizma began in advertising as a Copywriter at Young & Rubicam, contributing to campaigns for Land Rover and Virgin Atlantic. Educational credentials include a Bachelor's degree in Accounting from the University of Johannesburg and a Copywriting degree from the AAA School of Advertising.