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Sharon Abbott is a seasoned professional in market insights with extensive experience in the food and beverage industry. Currently serving as Head of Market Insights at Woolworths Group since August 2018, Sharon has previously held roles such as Senior Insights Manager at Bindaree Beef Group, where capabilities in consumer and shopper insights were successfully built for the Australian and Asian markets. Prior to that, a tenure at Inghams Group Limited involved enhancing category and shopper insights based on retailer feedback. Sharon also contributed to Unilever and Wrigley, emphasizing data-driven decision-making and marketing analytics. With a strong foundation in analytics honed at Nielsen and a focus on consumer segmentation and category drivers, Sharon holds a Master’s degree in Agricultural Business from Purdue University and a Bachelor’s degree in Animal Science from Texas A&M University.