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Elena Bennett née Tsarkova is an accomplished professional in user acquisition and performance marketing, currently serving as the Director of User Acquisition at Wooga since September 2016, where responsibilities include leading campaigns across 23 markets with significant budgets. Elena's previous roles at Wooga included Head of Performance Marketing, Head of User Acquisition, Lead User Acquisition Manager, Senior User Acquisition Manager, and User Acquisition Manager. Additionally, Elena is an Ambassador for Women in Games and a Proud Member of UA Society. Prior experience includes a position as Mobile Marketing Manager at LOVOO, focusing on the growth of mobile applications, and a background in media planning and account management at Initiative. Elena holds a Master of Science degree in Digital Communication and Media from the University of Southampton and a Higher Degree in Finance from the Finance University under the Government of the Russian Federation.