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Melanie Rothenberg is a seasoned educational professional with extensive experience in admissions and financial aid management. As the Director of Admission & Financial Aid at Woodland School since October 2018, Melanie increased applications by 53% through strategic outreach and relationship-building, implemented a successful enrollment management plan, and redesigned admission events to enhance attendance. Previously serving as the Associate Director of Admissions at Woodland School from 2015 to 2018 and as the Assistant Director of Admission at St. Matthew's Episcopal Day School, Melanie has a proven track record of boosting enrollment and optimizing programs. With a background that includes owning a daycare business and roles in product marketing and creative direction, Melanie possesses a diverse skill set complemented by a Master's degree in English Language and Literature from San Francisco State University.