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Gerda van der Straaten is an experienced professional in the housing and urban development sector, currently serving as Senior Advisor Strategy at Woningstichting Rochdale since 2017. With a strong background at Woningstichting Rochdale, including roles as Manager Staff Housing and Area Manager, Gerda has been instrumental in relationship management, strategic advisory, and the execution of organizational change processes. Previous experience includes strategic program management at Provincie Noord-Holland and managerial roles at Woningstichting Patrimonium Amsterdam. Gerda holds a Master's degree in Social Geography from the University of Amsterdam and has furthered professional development through coaching qualifications.