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Fiona (Ke) Shang is a seasoned marketing professional with extensive experience in product marketing and go-to-market strategies across various industries, including technology and luxury brands. Currently serving as a Senior Product Marketing Manager at Tarro, Fiona has previously held roles at Vendr, Drift, Silicon Valley Live, Expand.hk, and ICONIQ Motors, demonstrating a strong record in competitive analysis, customer engagement, and sales enablement. Education includes a Bachelor of Science in Business Administration with a concentration in Marketing from San Francisco State University and multiple master's degrees in luxury brand management and management from prestigious institutions. Notable past responsibilities include leading marketing strategies for product launches, crafting messaging to enhance customer conversion, and managing comprehensive marketing communications for high-profile brands.