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Lidia Palmi has over 18 years of work experience. Lidia began their career in 2003 with ITERION as a Professional Training. In 2007 they had an Internship with Sigma Dos and a Market Research Executive role with Daemon Quest - Deloitte since 2012. Lidia then joined Kantar Worldpanel as a Client Manager in 2008. In 2012 they moved to Red Bull as an International Shopper Insights. In 2015 they joined Tetra Pak as a Consumer Intelligence Associate Manager and in 2016 they were promoted to Head of Consumer Insights and Business Intelligence Manager at Red Bull. Most recently, in 2021 they joined Wonderflow as Head Of Business Intelligence.

Lidia Palmi obtained a Doctor in Psychology from Università Cattolica del Sacro Cuore between 2004 and 2006, specializing in Psychology of Organizations and Marketing. Between 2001 and 2004, they obtained a Degree in Psichology from the same institution, specializing in Psychological Sciences and Methodologies.