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Always keen on adding value to his family business, Mr. Vimal Patni took charge to diversify into production of cement. He gave a resounding start to his maiden venture by creating a brand associated with the company's philosophy of quality, trust and transparency. Mr. Patni exudes full confidence about the company's future based on the pace of growth in expanding its capacities. Shortly after winning a government bid for the mining of limestone in Nimbahera, Mr. Patni began a consulting process with some of the foremost and acknowledged leaders in the cement industry, also consulting Ernst & Young before finalizing the factory blueprint. He worked overtime from the foundation of the factory until the point of production, resulting into creation of the huge infrastructure spread over 1050 hectare (mines and factory) in an industry record for any greenfield plant. A go-getter, he learned the nuances of the cement trade in a very short span and is now at the helm of every activity.