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Lisa Etter is an accomplished marketing and communications professional with extensive experience in digital marketing, brand management, and strategic communications. Currently affiliated with Salesforce as a participant in the BWBW Cohort, Lisa applies certifications and AI technologies to optimize digital marketing solutions. As Marketing and Brand Identity Manager for Women in Tech® Switzerland, Lisa champions diversity initiatives and enhances global brand awareness through strategic social media communication. Previous roles include Senior Digital Sales & Marketing Manager at Droople, Marketing Manager at Koenig & Bauer Banknote Solutions, and Digital Marketing Communications Manager at Nestlé, where Lisa managed large-scale brand strategies across multiple countries. With an MBA from the Sustainability Management School and a Bachelor’s degree from The University of Iowa, Lisa continues to drive impactful marketing initiatives while staying abreast of industry trends.