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Laura Pnewski is an accomplished senior director in eCommerce with extensive experience in omni-channel merchandising and customer initiatives, currently serving as the Senior Director of Ecommerce at Rural King since September 2024. Previous roles include Director and Manager positions at Tractor Supply Company, where Laura significantly advanced sales and customer experience through strategic talent acquisition and digital transformation. Laura has also contributed to W.W. Grainger and Sears Holdings Corporation in eCommerce and merchandising roles that emphasized profitability and market leadership. With a foundational education in Economics from the University of Illinois Urbana-Champaign, Laura's career reflects a commitment to innovative strategies and team development across major retail organizations.