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Dina Trama possesses extensive experience in the fields of analytics, pricing, and strategic initiatives within the retail and consumer goods sectors. Currently, Dina serves as a member of the Women in Retail Leadership Circle since January 2023 and has held various senior roles at The Vitamin Shoppe since April 2017, including DVP of Enterprise Analytics, Merchandise Planning, Pricing, and Promotions. Prior experience includes positions at Toys R Us and Hertz, where Dina managed pricing strategies and facilitated business transformation efforts. With a strong foundation in finance, supported by a Bachelor of Science in Finance from Rutgers University, Dina has developed expertise in project management, financial analysis, and e-commerce, alongside entrepreneurial experience as the owner of a jewelry design business.