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Joy Fan is a seasoned entrepreneur and executive with a strong focus on retail, marketing, and strategic partnerships. As the Founder and CEO of re/tell since March 2022, Joy Fan has developed a B2B marketplace that connects online brands with physical retail spaces. In addition, Joy Fan serves as the Founder of INBTWN, providing fractional executive services for brand growth and operations, and is a member of the NYC Small Business Advisory Commission, contributing to economic recovery initiatives. Joy Fan's expertise extends to advisory roles in Women in PropTech and Stand with Asian Americans, showcasing commitment to diversity and community advocacy. Previous experience includes leadership positions at Flowcode, Storefront, Westfield, and Woodmont Real Estate Services, where strategic growth and marketing innovation were consistently prioritized. Joy Fan holds a Bachelor of Science in Environmental Design from the University of California, Davis, and has studied at Peking University in Multimedia Art, Textiles, Journalism, and Communication.