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Fernando Sánchez-Crespo Ateca is an experienced professional with a diverse background in management and hospitality. Currently serving as Manager at WOJO, since January 2020, Fernando previously held key positions such as General Manager at Kanaola Bikes and CEO & Director at Ace Cafe Barcelona, where responsibilities included overseeing operations and developing business strategies. With a solid foundation in education, including a Programa de Dirección General from IESE Business School and an Executive MBA from IE Business School, Fernando has also contributed to academia as an Associate Professor in Hospitality & Tourism at CETT_UB. A history of successful leadership roles in hotel management and revenue optimization at HUSA further underscores Fernando's expertise in the industry.