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Alba Ruiz is a skilled Performance Marketing Specialist at Woffu, with expertise in managing and analyzing paid campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. At Woffu, responsibilities include optimizing performance, measuring campaign results, developing growth strategies, and copywriting for various marketing channels. Previously, Alba served as a Digital Account Executive at artiq, where tasks included managing digital campaigns, influencer marketing, and social media management. As a Digital Marketing Specialist at ModelManagement.com, responsibilities encompassed social media strategy, content creation, and lead acquisition. Alba's career began as an Office Manager at Trovit, and Alba holds multiple degrees, including a Master's in Digital Marketing and E-Commerce from TECH Technological University and a Master's in Foreign Trade and International Marketing from INSA.