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Sara Williams has over 20 years of experience in marketing and promotions. Sara currently works as an Agent, Tour Marketing at WME (William Morris Endeavor), where they develop marketing strategies for national and local campaigns across various channels. Sara manages a marketing spend of up to $2MM+ per tour for over 30 clients. Prior to their current role, they worked as the Director of Marketing, Rocky Mountains Region at AEG Presents, overseeing marketing for over 750 events per year with a budget of ~$5MM. Sara also has experience at Clear Channel Communications and Entercom Denver, where they served as a Promotions & Marketing Director, managing station marketing strategies, budgets, and staff. Additionally, they worked as a Program Facilitator at EdVenture Partners, managing the General Motors Marketing Internship program in the Western region. Throughout their career, Sara has demonstrated their ability to develop and execute successful marketing strategies and build strong partnerships.

Sara Williams has a Bachelor of Arts (B.A.) degree in Communication, General from the University of Colorado Boulder. Prior to that, they obtained a High School Diploma from Cairo American College. No specific start or end years were provided for either educational experience.