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Carla Ornelas is a professional specializing in customer insights and social analysis with extensive experience in various companies. Currently at WMcCann since June 2022, Carla focuses on customer insights. Previous roles include working at Fbiz from October 2019 to November 2021 in social and insights, where responsibilities involved data collection and in-depth research for crisis management and brand health. Carla also freelanced at Africa in September 2019 and served as a social and insights analyst for Chevrolet at WMcCann from October 2017 to July 2019. Earlier positions featured managing social media strategies at Sitel and analyzing media performance for L'Oréal Paris at Elife. An internship experience at Universidade Metodista de São Paulo included press advisory and strategic planning. Carla holds a degree from Universidade Metodista de São Paulo, completed in 2016.