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Eloise Horsfield is an experienced fintech copywriter currently employed at Genesis Global, focusing on case studies for various fintech products since March 2024. As a senior copywriter at Wordbrew, Eloise produces website content, email campaigns, product descriptions, and tone of voice guidelines for international clients. Previous roles include editorial lead and editor positions, overseeing writing quality and training at Wizeo, and managing content for brands like The Travel Chapter and Jellyfish, where Eloise has contributed to SEO copy and projects for well-known retailers. Eloise has lived captioned for major platforms such as UK Parliament and Al Jazeera, and possesses a strong educational background with degrees from the University of Bristol and the University of Leeds, complemented by a certificate in newspaper journalism from News Associates.