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Ariel Shoulman is an accomplished Employer Brand Writer at Wix since June 2024, with a robust background in content marketing and project management. Previously, Ariel served as the Content Marketing Lead at Primis from June 2022 to June 2024, where responsibilities included creating original messaging, managing social media strategies, and overseeing content production. Prior experience includes roles at Wazimo, where contributions involved project management and writing for various marketing teams, and co-founding Masks & Crafts, focusing on educational art lessons. Early internships at Archetype Showroom and Infimé provided foundational experience in public relations and marketing within the fashion sector. Ariel holds a Bachelor's degree in Media, Culture, and Communication from New York University.