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Amrish Badal currently serves as a Partner at Routz Belgium since November 2023 and has held the position of Director at Zoey since July 2017, where focus has been on enhancing customer experience through hyper-personalisation. Previous roles include Partner and Commercial Director at APNT-BV, Ambassador at Stichting ICT Vanaf Morgen, and Director of Sales and Business Development at QANTIS, demonstrating a strong background in sales and business development. Amrish has also worked as a Senior Business Development Manager for Pure Storage, MicroStrategy, and Hitachi Vantara, contributing significantly to business growth in the Benelux region and across EMEA. Early career experience includes a role as Business Development Manager at Qlik and Senior Executive Corporate Sales at Acquia.