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Taylor Corrado

Senior Director Of Brand Marketing at Wistia

Taylor Corrado has had a diverse range of marketing roles throughout their career. Taylor began their career as a Marketing and Sales Coordinator for Smashies Pouches, where they successfully executed a guerrilla-marketing plan and implemented a grassroots awareness campaign. Taylor then worked as a Marketing Manager for FirstGiving, managing all marketing efforts and collaborating with the sales team to optimize the sales process. Taylor later joined HubSpot as an Inbound Marketing Manager for the nonprofit/edu vertical, where they increased leads by 122% through various inbound marketing channels. Taylor then served as a Marketing Manager for Blue State Digital, responsible for marketing and product positioning for their fundraising platform. Taylor then transitioned to CloudSense as a US Marketing Manager, overseeing digital marketing, lead generation, PR, and event logistics. Taylor went on to work as a Senior Manager of Digital Marketing for American Express Global Business Travel, where they led content and social media strategies and spearheaded the website redesign. Taylor then served as a Director of Marketing for FrontStream, leading the marketing team and overseeing digital content, branding, marketing operations, and lead generation. Most recently, they held the role of Director of Brand at Wistia before being promoted to Senior Director of Brand Marketing. Overall, Taylor has a strong background in marketing strategy, team leadership, content creation, and brand management.

Taylor Corrado attended Northeastern University from 2006 to 2011, where they pursued a Bachelor of Arts (BA) degree. They majored in Communications and had minors in Business and History. In 2010, Taylor briefly studied at Goldsmiths, University of London, focusing on Communications. Additionally, Taylor has obtained certification as an Inbound Marketing Certified Professional from HubSpot's Inbound Marketing University, although the specific month and year of obtaining the certification were not provided.

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