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Geetha Natarajan has been working in the digital technology space since 2009. In that year, they began working as the Director for Great Aid Group, where they were responsible for structuring the long term vision, strategy and yearly goals for the company. Geetha also implemented policies for reducing CCC from 60 days to 42 days to enhance cash inflow by 10% of monthly turnover. In 2012, they began working as an Economics-SME for Chegg Inc. In 2017, they founded SG Consortium, a consulting service for Fortune 500 companies. Lastly, in 2018, they became the Co-Founder of WishYourPrice, a Saas ecommerce technology that enables retailers to understand shoppers' willingness to pay, purchase intent, and latent demand.

Geetha Natarajan has a diverse educational background. Geetha completed their Bachelor's Degree in Economics from Delhi University between 2006 and 2009. Geetha then pursued their Master's in Economics from Indira Gandhi National Open University between 2009 and 2011. Most recently, they obtained a Ms Management from Harvard University in Business Administration and Management, General.