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James Peterson has extensive experience in sales and operations within the sports and fresh produce industries. Currently serving as Chief Operating Officer and previously as Vice President of Fresh Sales at Wish Farms since October 2011, James has a proven track record in leadership. Prior roles include Director of Sales for the Rose Bowl Project at Legends, as well as various positions with the Dallas Cowboys, Golden State Warriors, and Cleveland Cavaliers. James holds a degree from the Santa Clara University Leavey School of Business, obtained between 2000 and 2004.