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Paul Fu is an accomplished executive with extensive experience in user experience and design leadership across multiple industry-leading companies. Currently serving as Vice President of Merchandising and Creative Design at Wish, Paul previously held roles including Managing Director at Buckwheatt Inc. and Senior Director of User Experience at Alibaba Group, where responsibilities included managing international user experience for major platforms. Paul has also contributed to user experience consulting at Augmentum Inc. and research at eBay Inc., along with early work in usability engineering at Fatbrain.com. Academically, Paul holds a Ph.D. in Human Factor and Ergonomics from Purdue University, complemented by master's and bachelor's degrees in Artificial Intelligence and Machinery, and Mechanics from Tianjin University.