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Alex James Ayin has a diverse work experience spanning various industries and roles. Alex James most recently worked as a Marketing Director at Wiser since September 2020. Prior to that, they were the Global Partnerships Director at THG, where they focused on expanding the health and wellness division through collaborations, innovation, and licensing arrangements. Alex also held positions at Social Chain as a Board Member and Global Commercial Director, and at Virgin Media Business where they completed their Graduate Scheme - Business Leadership Programme. Alex James started their career at Hollister Co. as a Retail Sales Specialist and also worked as a Lifeguard and General Councillor at Camp America.

Alex James Ayin attended Manchester Grammar School from 2001 to 2009, where they studied Mathematics and English Language and Literature. Alex James then pursued a Bachelor's Degree in International Business and Spanish at the University of Birmingham from 2009 to 2013. Additionally, they had the opportunity to study International Business at the Universitat de Barcelona from 2011 to 2012.