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Sarah Spooner is an accomplished analytics professional with extensive experience in data science and marketing analytics. Currently serving as the Analytics Lead at Wise since May 2023, Sarah previously held the role of Senior Data Scientist and Growth Measurement Lead at Gopuff, where the focus was on establishing a measurement framework within privacy constraints. Prior to that, Sarah led the Marketing Analytics team at Tide, concentrating on attribution models, customer engagement, and CRM insights. Sarah's earlier experience at Treatwell involved marketing science and custom model development for budget allocation and incrementality analysis, while also working as a consultant in data science and analytics at Twenty Group. Sarah holds a Bachelor of Science in Mathematics and Statistics from Newcastle University.